Why Videos Go Viral by Kevin Alloca

Forget the mavens, the firestarters and the sneezers. The reason videos go viral is… you, me and our communities!

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Friday Folly: Remi Gaillard – The Human Speed Camera

Remi has been very quiet in recent times. That can only mean one thing… he’s been up to no good!

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Re-Inventing Bohemia – Part 3

The 3 and final installment in the documentation of the renovation and re-positioning of Restaurant Bohemia in downtown Zürich. The restaurant is up and running again and has rightfully reclaimed her place amongst Zürichs top addresses. Thanks to über-director and good friend Xaver Walser for a great collaboration.

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Denzel Washingtons Hat Tip To SA Pinotage

I finally got to see Washingtons new film, Safehouse, a couple of days ago. It was filmed almost entirely in Cape Town and is rather impressive in its accurate depiction of the Western Cape and South Africa in general. Washingtons character fancies himself as a bit of wino and in one scene he cracks a bottle of 1972 Chateau Petrus. In one of the final scenes of the movie he mentions Pinotage and what a great, perfumed variety it is.
This truly makes me wonder if this line was scripted? Or did Denzel punt it himself as a personal nod to South African wine? Apparently he spent 5 months in SA to prepare for his role, and no doubt took a liking to some of the local culture. If this in fact the case then SA Pinotage has finally found itself a credible brand ambassador. Denzel jou lekker ding!

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Guerilla Marketing At Its Finest

Awesome guerilla marketing campaign by Scholz and Friends for Berlin copyshop, Copy and More. Simple, cheap and effective!



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