The seismic shift in music distribution is forcing artists into the merchandising of add-on products as a supplementary revenue stream. The alcohol segment and especially wine has been a lucrative brand extension for many artists including The Rolling Stones, AC/DC and yes, Elvis Presley. That is until now.
The State Alcohol and Tobacco Company of Iceland (ÁTVR), has banned sales of Motörhead Shiraz in the country because the name “Motörhead” is apparently a nod to amphetamine abuse. Launched by the British rock band’s frontman Lemmy Kilmister, ÁTVR has refused to sell the Australian wine in the 48 Vínbúðin off-licences it owns across the country. In defence of the move, the company said the wine promoted an unhealthy lifestyle due to references to war, unsafe sex and substance abuse in Motörhead songs (cant argue with that Lemmy). Several EU countries are presently engaged in an all out offensive against the “scourge” of binge drinking and strong anti-alcohol sentiments could pose a serious threat to the distribtion other celebrity wines.
Well, looks like Lemmy is just gonna have to be content with action figurines and iPhone 4 cases in Iceland.













